Strategies For Leveraging Sales Development Representatives to Support Your Sales Team Did you know that if you were to include sales development reps in your sales cycles, your close rate…

How Targeted Appointment Setting Campaigns Can Drive Results For Software Vendors Appointment setting is an integral part of any lead generation process – and this includes B2B lead generation for software vendors. However, with targeted appointment setting campaigns, software…

Why Telecom Providers Need Professional B2B Lead Generation Services More Than Ever The telecommunication has not been immune to the technological revolution of the 21st century. Today, telecom companies are…

10 Highly Effective B2B Lead Nurturing Strategies For Your Business As markets evolve, the need to nurture quality leads with the ultimate aim of driving effective B2B sales conversions is…

The Most Important B2B Marketing KPIs That CMOs Need to Track Key performance indications (KPIs) are essential drivers for any B2B marketing campaign. They help you determine how your business…

10 Ways to Increase Sales With Demand Generation A big challenge that B2B companies face is that their marketing and sales happen in silos. You can have the best marketing…

Why Inside Sales is Important to B2B Sales Organizations Did you know that the cost of an outside sales call is $308 while an inside sales call costs barely $50?…

7 Reasons Why Outsourced Lead Generation For IT & Software Companies Works Nurturing qualified leads at scale is a huge challenge for any B2B company including IT and software companies.…

15 Bring more innovation to your demand generation now with Jeanne Hopkins, CMO Lola.com Do routinely look for ways to drive innovation with your demand generation approach? Or do you…